Promotion Committee Goals and Actions

GOAL P1:     Promote Downtown Ellensburg as the business, artistic, and social center of the community.

Action P1.1:     Conduct a public/consumer survey regarding perceptions of Downtown Ellensburg.          

Action P1.2:     Conduct an online survey of Downtown business and property owners to obtain feedback regarding marketing priorities and targets, and to establish benchmarks for measurement of the success of marketing efforts.

Action P1.3:     Develop an EDA marketing plan, including targets, media plan, budget, etc. Identify goals and overall vision for the Downtown in terms of appropriate marketing. Identify target markets, write a specific plan addressing all necessary elements. Include strategies to create an awareness for local shoppers as to availability of products and services in downtown Ellensburg, and reasons why they should support downtown businesses. Distribute the Marketing Plan to EDA members and stakeholders.

Action P1.4:     Reach regional markets with EDA promotion efforts.

Action P1.5:     Assist Downtown businesses to take better advantage of customers during events. Design appropriate retail promotions around key events for the entire downtown.

Action P1.6:     Establish new retail promotions; list existing and new retail events on a Calendar of Events.

Action P1.7:     Develop ways to draw visitors into Downtown from Interstate 90, such as signs to Downtown Historic Shopping District, a 1610 AM radio signal (cooperative effort with local radio station), billboards, etc.

Action P1.8:     Establish benchmarks and tracking methods to measure the results of Downtown marketing efforts, and report results of marketing efforts to EDA members:

§     More customers

§     Successful extended hours

§     Better sales for businesses in Downtown

§     More activities for visitors to Downtown

§     Increased awareness among local shoppers regarding what is available in downtown Ellensburg, and why they should support businesses located there
 

Back to Ellensburg Downtown Association Home
Make a donation at www.savedowntown.org